Elevated uncomplicated pieces to be worn everyday. Laing is a premium womenswear brand with a heritage in sleepwear. 

Launched in 2016 by Laing founder Anna Murray, the brand came from a frustration of not being able to find premium, stylish sleep and lounge wear in New Zealand. As the brand grew into ready-to-wear principles of comfort and beautiful fabrics from the sleepwear range have remained at the heart of the design process.