HOPE creates contemporary, high-quality fashion, aimed to inspire and emphasize individual style. They strongly believe that good design adds value to life. Each of their collections delivers on the need for desirable, functional garments, seasonal must-haves and not-your-ordinary basics. In 2001, HOPE founders Ann Ringstrand and Stefan Söderberg launched their first women’s collection. For them, style comes before gender, and they encourage their customers to explore the full assortment, rather than just one department. Starting spring 2017, all their garments are labelled with both men’s and women’s sizes.

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