Author Rachael Caughley / Category People
Founded by mother-daughter duo Natalie and Michelle Procter, Mina is proudly designed from their Grey Lynn studio and crafted by a small team of local women who share the same values that underpin the brand's slower approach to design and high regard for the construction of a garment.
With the intention of keeping customers at the forefront of the design process, Mina releases limited capsules throughout the year as it promotes a 'buy less, buy well' lifestyle. Comprising of timeless classics and wardrobe staples intended to be worn for years to come, each collection is seasonless and designed to seamlessly integrate in with the brand's previous offerings.
A playful affair of vibrancy and joy
Full of zest for life, it comes alive in an explosion of energetic colour with a palette consisting of emerald, tangerine, coriander and cobalt. "In celebration of the optimism for the upcoming season, I was reminiscing about verdant orchards, ripe summer fruit, morning swims and picnics on the lawn while designing this collection", says Natalie.